Have a quick look at this link to see what Gary Gray of the Gray Institute says about this really common problem. Using Applied Function Science or AFS, the approach to treating this is to really look at the ‘whys behind the whats’ and looking at the REAL cause of your heel pain. It is often due to your heel bone not rolling outwards (inverting)… but the reason for this may one of many. Get seen and treated by someone who really appreciates your whole body and how it is integrated.
James is a Fellow of AFS and often treats this troublesome and painful problem.